Pricing Strategies
Reach pricing strategies that Maximize profits and grow brand performance

Smart Pricing™ is marketeers’ pricing decision model that helps organizations price their products based on consumers’ perceived value about the brand compared to the competition.

  • Enables Revenue Managers to maximize brand performance and revenue growth
  • Accurately reveal to what extent consumers are willing to pay compared to the competitive offering.
  • Provide Marketing Management with opportunities to test different pricing strategies to achieve required performance goals
Maximize ROI for distribution and trade

Smart Shopper™ targets the entire brand monetization process for impact on revenue and margins growth.

  • Provide what-if analysis tools, to predict the impact of different marketing decisions to optimize the go-to market strategy
  • To build trade management strategies
  • Develop business decision platform that Integrates market behavior data, with consumer insights
360° Solutions for every aspect of your business

Smart Value™ is a 360° holistic view of your business and market landscape that identify gaps and opportunities to build strategies for sustainable revenue growth management

  • Chart the way to improve the value of the brand to your consumer
  • Pinpoint the drivers towards perceived consumer value and willingness to pay for the brand
  • Capture the value growth provided by the brand investment to maximize profitability

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