Tales of Success: A Journey Through the Most Memorable Christmas Campaigns of 2022
Christmas is the season for more than just festive decorations and cheerful carols – it’s…
Smart Pricing™ is marketeers’ pricing decision model that helps organizations price their products based on consumers’ perceived value about the brand compared to the competition.
Smart Shopper™ targets the entire brand monetization process for impact on revenue and margins growth.
Smart Value™ is a 360° holistic view of your business and market landscape that identify gaps and opportunities to build strategies for sustainable revenue growth management
Christmas is the season for more than just festive decorations and cheerful carols – it’s…
As the holiday season approaches, FMCG businesses are gearing up to make the most of…
Today, in the VUCA world, Western Europe tackled supply chain disruptions, prompting consumers to focus…