SMART Value™ Platform
Let Us First Take You Through the Evolution Leading To Revenue Growth Management
Cost +
Market strategy:
Increase volume through market communication to build awareness, trial, and repurchase
Competition Reference
Marketing Strategy:
Increase margins through Branding to reach loyalty
Value
Pricing
Marketing strategy:
Assess objectively consumer value vs. competition
Revenue Growth Management
Marketing strategy:
Build brand value for monetization through in-depth analytics and optimization
Unlocking Revenue Growth
Revenue growth management is a continuous process that starts with building brand value to the consumer, then monetizing through optimization of trade through the 5 levers of RGM.
Creating
Value
- Product Quality
- Brand Assets
- Media Effectiveness
- Relevance
- Mental Availability
- Value Perception
Brand
Communication
Monetizing
Value
- Shelf Price
- Pack Price Architecture
- Promo Strategy
- Commercial Mix
- Availability, and Visibility
- Trade Relation
Trade
Optimization
Smart Value™ Platform
A Revenue Management Platform for FMCSs/ CPGs and durable goods, which integrates different sources of data with analytics to provide a full view of business performance, gaps & opportunities, enabling us to test the impact of market decision alternatives through market simulation tools.
All in one platform
Smart Value™ Platform
Benefits
A one stop center for data analytics & decision center
Rapid response to market changes
Prediction of consumers’ reaction, ahead of implementation
Start the journey toward digital data transformation
Smart Value™ Platform: Agile RGM Journey
Knowledge & Insights Center
Decision Center
1. Integrate Data
For complete view about market performance
3. Insights
To exact meaningful insights that contribute to growth
5. Optimize
Data-driven decisions based on business objectives
Step 1
Step 2
Step 3
Step 4
Step 5
2. Identify
Find gaps and unlock opportunities
4. Market Scenarios
To build-up decision alternatives and predict impact on consumer’s behavior
Knowledge & Insights Center
Decision Center
1. Integrate Data
For complete view about market performance
Step 1
Step 2
2. Identify
Find gaps and unlock opportunities
3. Insights
To exact meaningful insights that contribute to growth
Step 3
Step 4
4. Market Scenarios
To build-up decision alternatives and predict impact on consumer’s behavior
5. Optimize
Data-driven decisions based on business objectives
Step 5
Smart Value™ Methodology:
Data Integration Through Data Analytics
Integrating internal and market data with market research data enables in-depth data analytics that can identify gaps and opportunities across revenue growth.
Real World
Historic Data
(Past Behavior)
Smart RGM™
Experimental
Research
(Future Behavior)
Case Study
Analytics & Market simulator: when optimized to trading-up, we identified the SKUs to discount which resulted in:
Increase in revenue (1%) and volume (1.9%) sales
Global Recognition
Smart Value™ innovation has been refined with multinational corporations like PMI, P&G, and RB since 2006
PHILIP MORRIS INT’L “BEST QUANTITATIVE PROJECT 2010” SMART Value™
Enabled us to make very critical decisions in our markets, with surprisingly accurate projection of market behavior.
Richard Henchoz
Director Marketing & Consumer Research
PMI; Dubai Cluster
Our Offices
