Smart Value™ innovation has been refined with multinational corporations like PMI, P&G, and RB since 2006
Smart Value™ Platform
A Revenue Management Platform tailored for FMCSs/CPGs and Durable Goods industries. It seamlessly integrates diverse data sources with robust analytics, delivering comprehensive insights into business performance, identifying gaps, and uncovering untapped opportunities with a predictive impact on decisions.
Smart Value™ Platform
A Revenue Management Platform tailored for FMCSs/CPGs and Durable Goods industries. It seamlessly integrates diverse data sources with robust analytics, delivering comprehensive insights into business performance, identifying gaps, and uncovering untapped opportunities with a predictive impact on decisions.
Smart Value™ Platform: Agile RGM Journey
1. Integrated Data
For a complete view about market performance
2. Identify
Find gaps and unlock opportunities
3. Insights
To extract meaningful insights that contribute to growth
4. Market Scenarios
To build-up decision alternatives and predict impact on consumer’s behavior
5. Optimize
Data-driven decisions based on business objectives
Smart Value™ Platform: Agile RGM Journey
Knowledge & Insights Center
Decision Center
1. Integrated Data
For a complete view about market performance
2. Identify
Find gaps and unlock opportunities
3. Insights
To extract meaningful insights that contribute to growth
4. Market Scenarios
To build-up decision alternatives and predict impact on consumer’s behavior
5. Optimize
Data-driven decisions based on business objectives
Smart Value™ Maps Brand Success for Growth
1- Brand Value Management
Elevate brand perception and equity through strategic brand management empowered by Smart Value™. By leveraging this solution, businesses gain comprehensive insights into vital brand health metrics, such as awareness, sentiment, and loyalty, allowing for a deeper understanding of their brand’s position in the market landscape.
Implementing brand consistency across all touchpoints becomes seamless with centralized brand assets and guidelines, ensuring a cohesive and unified brand experience for customers. Furthermore, tracking brand performance metrics and benchmarking them against competitors facilitates continuous improvement strategies, enabling businesses to stay ahead in an ever-evolving market environment.
2- Pricing & Architecture Strategies
Smart Value™ offers businesses the means to refine pricing strategies through advanced analytics and dynamic pricing capabilities. This solution facilitates seamless adjustments to pricing models in response to market demand, competitor actions, and insights into consumer behavior.
Leveraging predictive analytics, businesses can anticipate pricing trends and optimize profitability across their product portfolios. Real-time monitoring and analysis enable agile pricing decisions to capitalize on market opportunities and drive revenue growth.
3- Promotion Plans
Drive brand visibility and engagement by executing targeted promotional campaigns powered by Smart Value™. Through this approach, businesses can personalize marketing messages and offer to resonate with specific customer segments, thereby amplifying campaign effectiveness.
Real-time monitoring of campaign performance metrics enables businesses to assess ROI promptly and optimize promotional spending strategies accordingly. Additionally, leveraging AI-driven insights facilitates the identification of emerging trends, empowering businesses to dynamically adapt promotional strategies for maximum impact on brand visibility and customer engagement.
4- Trade Management
Streamline trade marketing activities and optimize channel performance with the capabilities of Smart Value™. Utilize this solution to analyze the effectiveness of trade spend and ROI, enabling efficient resource allocation and maximization of profitability. Moreover, leverage data-driven insights and performance metrics to collaborate more effectively with trade partners, fostering stronger relationships and mutually beneficial outcomes.
Additionally, identify opportunities for channel optimization and expansion through trade analytics and market trends analysis, ensuring strategic growth and competitiveness in the marketplace.
Smart Value™ Maps Brand Success for Growth
1- Brand Value Management
Elevate brand perception and equity through strategic brand management empowered by Smart Value™. By leveraging this solution, businesses gain comprehensive insights into vital brand health metrics, such as awareness, sentiment, and loyalty, allowing for a deeper understanding of their brand’s position in the market landscape.
Implementing brand consistency across all touchpoints becomes seamless with centralized brand assets and guidelines, ensuring a cohesive and unified brand experience for customers. Furthermore, tracking brand performance metrics and benchmarking them against competitors facilitates continuous improvement strategies, enabling businesses to stay ahead in an ever-evolving market environment.
2- Pricing & Architecture Strategies
Smart Value™ offers businesses the means to refine pricing strategies through advanced analytics and dynamic pricing capabilities. This solution facilitates seamless adjustments to pricing models in response to market demand, competitor actions, and insights into consumer behavior.
Leveraging predictive analytics, businesses can anticipate pricing trends and optimize profitability across their product portfolios. Real-time monitoring and analysis enable agile pricing decisions to capitalize on market opportunities and drive revenue growth.
3- Promotion Plans
Drive brand visibility and engagement by executing targeted promotional campaigns powered by Smart Value™. Through this approach, businesses can personalize marketing messages and offer to resonate with specific customer segments, thereby amplifying campaign effectiveness.
Real-time monitoring of campaign performance metrics enables businesses to assess ROI promptly and optimize promotional spending strategies accordingly. Additionally, leveraging AI-driven insights facilitates the identification of emerging trends, empowering businesses to dynamically adapt promotional strategies for maximum impact on brand visibility and customer engagement.
4- Trade Management
Streamline trade marketing activities and optimize channel performance with the capabilities of Smart Value™. Utilize this solution to analyze the effectiveness of trade spend and ROI, enabling efficient resource allocation and maximization of profitability. Moreover, leverage data-driven insights and performance metrics to collaborate more effectively with trade partners, fostering stronger relationships and mutually beneficial outcomes.
Additionally, identify opportunities for channel optimization and expansion through trade analytics and market trends analysis, ensuring strategic growth and competitiveness in the marketplace.
Smart Value™ Platform Benefits
- Integration of diverse data sources to create analytic and decision models
- Rapid response through automated market diagnostics and insights
- Prediction of consumers’ reaction, ahead of implementation
- Facilitating team communication through interactive visualization and AI generated narratives
Case Study
Discover effective promotional strategies with our latest case study. Gain insights, explore real-world examples, and elevate your brand’s success.
Download now to unlock the secrets of impactful promotions.
Case Study
Discover effective promotional strategies with our latest case study. Gain insights, explore real-world examples, and elevate your brand’s success.
Download now to unlock the secrets of impactful promotions.
Enabled us to make very critical decisions in our markets, with surprisingly accurate projections of market behavior.
Richard Henchoz
Director Marketing & Consumer Research
PMI; Dubai Cluster
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