Empowering Data-Driven

Decisions with Agility through

Smart Value™ Platform

Let Us First Take You Through the Evolution Leading To Revenue Growth Management

Marketeers blog - Guiding decisions for growth

Cost +

Market strategy:

Increase volume through market communication to build awareness, trial, and repurchase

Competition Reference

Marketing Strategy:

Increase margins through Branding to reach loyalty

Value
Pricing

Marketing strategy:

Assess objectively consumer value vs. competition

Revenue Growth Management

Marketing strategy:

Build brand value for monetization through in-depth analytics and optimization

Unlocking Revenue Growth

Revenue growth management is a continuous process that starts with building brand value to the consumer, then monetizing through optimization of trade through the 5 levers of RGM.

Creating
Value

  • Product Quality
  • Brand Assets
  • Media Effectiveness
  • Relevance
  • Mental Availability
  • Value Perception

Brand
Communication

Monetizing
Value

  • Shelf Price
  • Pack Price Architecture
  • Promo Strategy
  • Commercial Mix
  • Availability, and Visibility
  • Trade Relation

Trade
Optimization

Smart Value™ Platform

A Revenue Management Platform for FMCSs/ CPGs and durable goods, which integrates different sources of data with analytics to provide a full view of business performance, gaps & opportunities, enabling us to test the impact of market decision alternatives through market simulation tools.

All in one platform

Smart Value™ Platform
Benefits

Smart Value™ Platform Benefits

A one stop center for data analytics & decision center

Rapid response to market changes

Prediction of consumers’ reaction, ahead of implementation

Start the journey toward digital data transformation

Smart Value™ Platform: Agile RGM Journey

Knowledge & Insights Center

Decision Center

1. Integrate Data
For complete view about market performance
3. Insights
To extract meaningful insights that contribute to growth
5. Optimize
Data-driven decisions based on business objectives
Step 1
Step 2
Step 3
Step 4
Step 5
2. Identify
Find gaps and unlock opportunities
4. Market Scenarios
To build-up decision alternatives and predict impact on consumer’s behavior

Knowledge & Insights Center

Decision Center

1. Integrate Data
For complete view about market performance
Step 1
Step 2
2. Identify
Find gaps and unlock opportunities
3. Insights
To extract meaningful insights that contribute to growth
Step 3
Step 4
4. Market Scenarios
To build-up decision alternatives and predict impact on consumer’s behavior
5. Optimize
Data-driven decisions based on business objectives
Step 5

Smart Value™ Methodology:

Data Integration Through Data Analytics

Integrating internal and market data with market research data enables in-depth data analytics that can identify gaps and opportunities across revenue growth.

Real World

Historic Data

(Past Behavior)

Smart RGM™

Experimental

Research

(Future Behavior)

Case Study

Analytics & Market simulator: when optimized to trading-up, we identified the SKUs to discount which resulted in:

Increase in revenue (1%) and volume (1.9%) sales

Download Case Study
Case Study

Global Recognition

Smart Value™ innovation has been refined with multinational corporations like PMI, P&G, and RB since 2006

PHILIP MORRIS INT’L “BEST QUANTITATIVE PROJECT 2010” SMART Value™

Global Recognition

Enabled us to make very critical decisions in our markets, with surprisingly accurate projection of market behavior.

Richard Henchoz

Director Marketing & Consumer Research
PMI; Dubai Cluster

Our Offices

Our Offices