AI in Marketing

Empowering CMOs in 2024: AI in Marketing and Brand Management

Featured, Revenue Growth Management

in the evolving marketing landscape of 2024, CMOs are increasingly leveraging AI to revolutionize their approach. Meanwhile, Generative AI (GenAI) emerges as a pivotal innovation, reshaping fundamental marketing and brand management aspects. Through personalized content and agile decision-making, AI integration fundamentally transforms marketing operations. Backed by Marketeers‘ three decades of insightful expertise in Europe and Gartner‘s critical statistics.…

Navigating the Technical Stages of Implementing Revenue Growth Management (Part 2)

Featured, Revenue Growth Management

In Part 1, we discussed why businesses are driving their revenue growth journey using AI tools. Therefore, now it is time to know How businesses pave the way for effective AI-driven revenue growth strategy implementation: Analysis of Market Data (External Data):   The core of the RGM journey involves analyzing market data to understand trends,…

Discover the technical stages of Implementing RGM

Navigating the Technical Stages of Implementing Revenue Growth Management (Part 1)

Featured, Revenue Growth Management

In a VUCA world, businesses looking to maximize their revenue should take into consideration the technical stages of implementing Revenue Growth Management (RGM) best practices and approaches. Businesses that fail to adopt a clear RGM methodology are more prone to spending more money without a clear and tangible ROI. Thus, it is crucial for businesses…

The VUCA World : FMCGS harnessing Data Analytics For Growth

The VUCA World: FMCGs Harnessing Data Analytics For Growth

Blog, Revenue Growth Management

In a rapidly changing, ever-evolving, complex world, it is a challenge for organizations to prepare for change and develop efficient strategies that truly move the needle. A phenomenon used to describe this world—the VUCA world—was initially established by the U.S. Army War College, describing our environment as VUCA: volatile, uncertain, complex, and ambiguous. The term…

Supercharging FMCGs with Tailored Pricing Strategies

Featured, Revenue Growth Management

Gone are the days when a ‘one size fits all’ approach could guarantee success. Instead, FMCG companies need to embrace data-driven strategies that cater to the unique needs and expectations of individual customers.  Thus, as Emily Oster, economics professor at Brown University, said, “The key to good decision making is evaluating the available information—the data—and…