In the pursuit of becoming a data-driven company, brands strive to utilize consumer insights as a crucial tool for making informed decisions. Additionally, in 2022, Adobe Analytics reported a 2.3% increase in shopper spending compared to the previous year. This growth is anticipated to persist in 2023. Therefore, as the Black Friday frenzy approaches, the…
Black Friday is a valuable promotion season for brands and retailers, as holiday sales reached a record-breaking $936.3 billion in 2022, according to The National Retail Federation. So, as Black Friday approaches, leveraging real-time insights can give businesses a competitive advantage, to help brands in adjusting promotions, while responding quickly to market dynamics, enhancing the…
40% of Generation Z consumers begin preparing for Black Friday a minimum of two weeks before (Doofinder). So, It is time to set your plan as a business decision-maker to be ready. On this day, businesses typically hone their focus on short-term objectives which are mainly: Clearing stock Quick sales boosts However, the…
Data has emerged as a game-changer in the business world, and for FMCG companies. Therefore, leveraging data-driven insights is crucial for shaping a successful pricing strategy. According to a report by Ascend2, 45% of marketers already have a strategy in place for unified marketing data, highlighting the growing recognition of data’s impact. Thus, in…
In response to the devaluation of the Egyptian pound and concerns over inflation, the IMF downgraded its GDP growth projection for the country to 3.6% in 2024, while also raising its inflation forecast for Egypt to 32.2% in the same year. Additionally, according to CAPMAS (Central Agency for Public Mobilization and Statistics), Egypt’s inflation rate…
According to OECD (Organization for Economic Co-operation and Development), the global economy is predicted to have slow growth. Even though it was expected to expand by 3.0% in 2023, it’s then expected to slow down further to 2.7% in 2024. As the globe is still experiencing pressure from price inflation caused by many economic…
In today’s competitive market, consumers are constantly making purchasing decisions. As a marketing manager, understanding your consumer insights is crucial for enhancing their perception of quality and evoking an emotional response to buy your product. So how can you do that? This is where the concept of “Psychological Pricing” comes into play. By strategically leveraging…
Our comprehensive research on the Market Pulse Round 6 in Egypt for October offers valuable insights into consumer behavior related to inflation, and currency devaluation. Haven’t you downloaded our Egyptian Market Pulse free report yet? Download Now
Apple’s business success is not an accident. It is the result of years of planning and marketing tactics that truly move the needle. These strategies are not only about selling high-value goods; they are methodologies that have been tested repeatedly and have ultimately contributed to Apple’s remarkable success. In this blog, we’re going to explore…
The implementation of the price pack architecture approach is anticipated to result in an additional approximately $50 million in sales and around $15 million in EBIT (L.E.K.) So, why implement Price Pack Architecture? Integral to the framework of revenue growth management, Price Pack Architecture (PPA) stands as a strategic cornerstone. Operating with an analytical mindset,…