The VUCA World: FMCGs Harnessing Data Analytics For Growth
Today, in the VUCA world, Western Europe tackled supply chain disruptions, prompting consumers to focus on essentials, while Eastern Europe saw a 4% decline in FMCG sales in 2022, driving private label growth amid rising inflation (FMCG pulse by NIQ). Therefore, Fast-Moving Consumer Goods (FMCG) companies should navigate these challenges with innovative strategies to…