Tracking your brand can be a risky business. It can provide insight and give you a competitive advantage; however, there are three reasons why you should prioritize brand tracking: 1. You don’t want to know who your competitors are, who you’re dealing with, or against You expose yourself to competition by tracking your brand. This means…
When it comes to engaging with customers and staying top of mind, it’s important to change up your communication style from time to time. Just as you wouldn’t wear the same outfit to the office day after day, your brand communication needs to evolve. But how do you know when it’s time to switch things up?…
“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is”. Scott Cook, co-founder of Intuit Online brand tracking is one of the most important tasks in running a successful business. It allows organizations to understand how their buyers evolve or change, helping them to successfully…
A tough economy leads to tough decisions! According to McKinsey: Managers at a typical Fortune 500 company may waste more than 500,000 days a year on ineffective decision-making. Your marketing team is likely facing difficult decisions, which will impact the marketing budget, due to the tough economy. As they are chasing time and fighting with…
In the world of banking, customer experience (CX) is everything. With today’s switching economy, keeping customers satisfied and loyal is more important than ever. In this highly competitive market, businesses are striving to deliver the best to retain their ‘difficult-to-retain’ customers. Banks are no exception, with customers willing to switch to more convenient options at…
When it comes to survey design, every decision maker wants to confirm the quality of the data they are receiving. The truth is that there are so many factors playing a role in the end results. Here are 3 essential tips that can help you avoid survey errors: 1. Mobile-Friendly (Device Agnostic) Today, 30 to…
When searching for an online panel provider you only have one main goal; get the right decision in a blink of an eye. Here are what businesses should look for when choosing the best online panel provider: 1. Quality Data Trustworthy and credible insights are essential for calculating and predicting consumer behavior. To ensure this,…
The global market research services are expected to experience rapid growth, as consumers start to adapt to the new economic conditions. To be part of this growing market, companies need to cultivate agility, rearrange their operations, redefine their opportunities and make fast and suitable marketing decisions, otherwise, they are losing time and money. Switching to…
It is an honor for us to invite you to attend our presentation about “The Emerging of the Integrated Rgm Platforms, Who Should Pull the Trigger?” as a Gold Partner at the 3rd EPP – Pricing Platform forum, the only international pricing forum for FMCG and consumer goods (CPG). This conference is a must-attend event for…
What’s the buzzword agility? Agility is the 2nd buzzword between research suppliers and research buyers according to the 2022 Insights GRIT Report. Since the pandemic, we have been hearing this word more frequently. So, what does it really mean, and why should you adopt an agile mindset today? “Agility is the ability of an organization…