Future..is such a mysterious word when it comes to planning a pricing strategy, especially in times of volatility. Therefore, businesses are now seeking a long-term pricing strategy. So, here are a few mistakes to watch out for when developing your plan: 1. Complicating the life cycle pricing through launching new products Facing price increases…
According to a report by McKinsey, AI-powered data analytics is projected to generate $13 trillion in value by 2030. Despite this immense potential, Accenture’s analysis of 500 companies reveals that only 17% of them have effectively harnessed AI’s capabilities to achieve exceptional growth and business transformation. Pre-pandemic, companies that had implemented AI had already experienced 56% higher revenue growth. Moreover, in 2021, executives who discussed…
Artificial intelligence has become a buzzword in the world of market research, but what do the experts think about its impact on the industry? A recent survey conducted by Qualtrics, a software company, asked 250 market research decision-makers about what they think of AI. The results showed that 93% perceive AI as an opportunity, while only 7%…
Our comprehensive research on the Market Pulse Round 5 in Egypt for April offers valuable insights into consumer behavior related to inflation, currency devaluation, and Ramadan purchases. Haven’t you downloaded our Egyptian Market Pulse free report yet? Download Now
Our comprehensive research on the Market Pulse Round 4 in Egypt for the month of March offers valuable insights into consumer behavior related to inflation, currency devaluation, and Ramadan purchases. Haven’t you downloaded our Egyptian Market Pulse free report yet? Download Now
On March 8, Adidas announced that it is predicting an operating loss of $736 million, including a net loss of $527 million. This marks their first annual loss in 30 years. The drastic loss comes after the shutdown of their Yeezy production line. Adidas has recently terminated their partnership with Ye, formerly known as Kanye…
Tracking your brand can be a risky business. It can provide insight and give you a competitive advantage; however, there are three reasons why you should prioritize brand tracking: 1. You don’t want to know who your competitors are, who you’re dealing with, or against You expose yourself to competition by tracking your brand. This means…
When it comes to engaging with customers and staying top of mind, it’s important to change up your communication style from time to time. Just as you wouldn’t wear the same outfit to the office day after day, your brand communication needs to evolve. But how do you know when it’s time to switch things up?…
“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is”. Scott Cook, co-founder of Intuit Online brand tracking is one of the most important tasks in running a successful business. It allows organizations to understand how their buyers evolve or change, helping them to successfully…
A tough economy leads to tough decisions! According to McKinsey: Managers at a typical Fortune 500 company may waste more than 500,000 days a year on ineffective decision-making. Your marketing team is likely facing difficult decisions, which will impact the marketing budget, due to the tough economy. As they are chasing time and fighting with…