How to Turn Lagging Brand Health Metrics into Diagnostic Roadmaps for Market Share Recovery and Commercial Growth. Investing in continuous brand tracking only to discover declining brand health, falling top-of-mind awareness, or weakening consideration scores is a scenario no commercial leader wants to face. For brand managers, CMOs, and marketing strategists, seeing a dip in…
Digitization and agility in corporations accelerate the need for different resources and methods to gather consumer insights. Creating engaging and effective online survey tools can be challenging to gather valuable insights from your audience. These key tips and tricks can help achieve your goals and unlock the full potential of your survey data. This confirms the…
Tracking your brand can be a risky business. It can provide insight and give you a competitive advantage; however, there are three reasons why you should prioritize brand tracking: 1. You don’t want to know who your competitors are, who you’re dealing with, or against You expose yourself to competition by tracking your brand. This means…
When it comes to engaging with customers and staying top of mind, it’s important to change up your communication style from time to time. Just as you wouldn’t wear the same outfit to the office day after day, your brand communication needs to evolve. But how do you know when it’s time to switch things up?…
“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is”. Scott Cook, co-founder of Intuit Online brand tracking is one of the most important tasks in running a successful business. It allows organizations to understand how their buyers evolve or change, helping them to successfully…
A tough economy leads to tough decisions! According to McKinsey: Managers at a typical Fortune 500 company may waste more than 500,000 days a year on ineffective decision-making. Your marketing team is likely facing difficult decisions, which will impact the marketing budget, due to the tough economy. As they are chasing time and fighting with…
In the world of banking, customer experience (CX) is everything. With today’s switching economy, keeping customers satisfied and loyal is more important than ever. In this highly competitive market, businesses are striving to deliver the best to retain their ‘difficult-to-retain’ customers. Banks are no exception, with customers willing to switch to more convenient options at…
When it comes to survey design, every decision maker wants to confirm the quality of the data they are receiving. The truth is that there are so many factors playing a role in the end results. Here are 3 essential tips that can help you avoid survey errors: 1. Mobile-Friendly (Device Agnostic) Today, 30 to…
Conducting traditional market research methodologies such as in-person focus groups and telephone calls can be costly for most businesses. Hence, many shift to an online panel, which makes it easier and more rapid to collect vast amounts of information in a short time. However, it is necessary to check the data quality and ensure that…
The global market research services are expected to experience rapid growth, as consumers start to adapt to the new economic conditions. To be part of this growing market, companies need to cultivate agility, rearrange their operations, redefine their opportunities and make fast and suitable marketing decisions, otherwise, they are losing time and money. Switching to…
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