The global market research services are expected to experience rapid growth, as consumers start to adapt to the new economic conditions. To be part of this growing market, companies need to cultivate agility, rearrange their operations, redefine their opportunities and make fast and suitable marketing decisions, otherwise, they are losing time and money. Switching to online research makes it easier, more accessible, and less costly.
But what are the challenges that might face you in the journey of reaching consumer insights online?
According to research conducted on over 40,000 respondents, it found that:
Over 90% of online survey researchers are not doing enough to validate the credibility of the respondents.
To ensure the credibility of the insights coming from your respondents, you must ensure certain features and technological factors are applied:
1. Geo-Blocking Technology
You don’t have to worry about the validity of the sample taking the surveys by including geographic questions to check if they fit.
2. Time Tracking Feature:
Track respondents’ time spent on every individual question and weed out the fake ones.
3. Random Quality Check
Spot the ‘professional respondents’ by repeating some of the questions in the survey to compare answers.
The global market research services are expanding rapidly. To remain competitive, companies must adapt to changing consumer behaviours and use new technologies. Online research offers a cost-effective way to gather consumer insights, but it creates unique challenges such as validating the credibility of respondents. Companies must use advanced features and technology to ensure accurate data collection and analysis. By doing so, they can make informed decisions that drive growth, improve customer satisfaction, and maintain a competitive edge in the global marketplace.
