When it comes to survey design, every decision maker wants to confirm the quality of the data they are receiving. The truth is that there are so many factors playing a role in the end results. Here are 3 essential tips that can help you avoid survey errors:
1. Mobile-Friendly (Device Agnostic)
Today, 30 to 40% of people are answering questionnaires on their mobile devices. Find out why online surveys are much more effective.
2. Short and Concise
With all the distractions in the world nowadays, everybody’s attention span is being shortened, so it’s advised to keep your survey preferably under 25 minutes, though 10 minutes is better.
3. Open-Ended and Direct Questions
Think of it: how would anyone offer you a proper answer when they don’t even understand the questions, So make sure it’s in the mother tongue language of your respondents.
Survey design is critical to ensuring the quality and accuracy of data received by decision makers. With many factors influencing the end results, it’s important to follow best practices when creating surveys. Prioritizing survey design can help decision makers make informed choices that drive growth and success.
Marketeers online audience panel will help you confirm the quality of your data.