The Pilot Illusion AI-powered platforms and cloud-native analytics are transforming the way fast-moving consumer goods (FMCG) companies operate. Yet, with this ease of digital enablement comes a unique challenge. Pilot programs are easier to launch than ever, and while they often generate early excitement, they frequently fail to produce lasting value when scaled. This is…
Across Europe, tech firms are accelerating ahead, powered by real-time data, agile planning cycles, and automated decision-making. In contrast, many FMCG companies remain stuck in outdated operational rhythms. They rely on quarterly reports, fragmented market insights, and siloed departments, leaving them slow to respond to rapidly shifting consumer demands. Why insight strategy is the missing…
The Data Illusion Artificial intelligence and cloud platforms are rapidly transforming KSA’s FMCG sector. The promise is clear: faster forecasting, better route planning, smarter inventory control, and increasingly automated decision-making. But while systems are getting smarter, many decisions still rely on outdated instincts or irrelevant metrics. The presence of dashboards and real-time reports doesn’t necessarily…
The Untapped Power of Egypt’s Online Behavior With over 85 million internet users, Egypt’s population spends hours each day scrolling, sharing, shopping, and expressing opinions across digital platforms. From TikTok duets to product reviews, Egyptian consumers are digitally active and socially expressive. This online behavior is not just personal it’s commercial. Every post, like, and…
Digital maturity has become the make-or-break factor for FMCG success in 2025. It’s no longer just about adopting new technologies; it’s about embedding digital capabilities across the entire business to fuel sustained growth, strengthen customer loyalty, and boost operational agility. As consumer expectations evolve and markets shift rapidly, companies that fail to advance digitally risk…
The Fast-Moving Consumer Goods (FMCG) industry is undergoing a seismic shift, driven by the rapid adoption of AI and data analytics. For FMCG managers in the EU and KSA, this transformation presents both challenges and opportunities. With middle digital maturity, these regions are poised to leverage AI-driven solutions like our Data & Analytics services to optimize…
In today’s fast-paced digital landscape, businesses must continuously evolve to stay competitive. Digital maturity is a key indicator of how well your organization leverages digital technologies and strategies to achieve its goals. But do you know where your business stands on the digital maturity scale? Organizations in this stage are just beginning their digital transformation…
The Netherlands is known for its thriving economy, innovative industries, and business-friendly environment. However, even in this dynamic landscape, companies face challenges that can impact growth and long-term success. Whether it’s navigating complex regulations, managing talent shortages, or staying ahead of rapidly evolving market demands, businesses need the right support to stay competitive and efficient.…
The modern business world is in a state of constant flux, driven by ever-evolving technology, changing consumer expectations, and unforeseen global events. To succeed, companies must be forward-thinking and adaptable. Transformation is no longer a choice but a necessity. At the heart of this transformation are three critical goals: Efficient Decision Making, Enhanced Productivity, and…
As we step into 2025, budgeting and financial planning have become more essential than ever. With market unpredictability, inflation, and changing job roles impacting personal finances, it’s crucial to build a budget that’s both resilient and adaptable. AI is transforming financial management by improving accuracy, reducing errors, and helping users make data-driven financial decisions. In…