Egypt is the largest FMCG market in North Africa. At $30 billion in market value, with 106 million consumers and a retail environment rapidly splitting among traditional trade, modern retail, and e-commerce, it is the natural starting point for MENA growth. It is also an easy market to misread. However, growth opportunities alone do not…
An Egyptian FMCG brand had decades of experience, industry reports, and gut instinct on its side. What it didn’t have was field data. One opportunity assessment changed how an entire category was consumed. EGYPT · FMCG · OLIVE OIL · MARKET OPPORTUNITY ASSESSMENT 20 Years in Market. Zero Consumer Conversations. What happens when two decades…
Here is a number that should stop you in your tracks: $140 million in incremental revenue. In one year. Not from entering a new market. Not from a massive advertising campaign. Not even from a price increase, which, by the way, is no longer the reliable lever it once was. It came from data analytics…
What is a Market Assessment for Saudi Arabia Market Entry? A Market assessment for Saudi Arabia market entry is a thorough analysis of your firm’s competition, consumers, and industry stakeholders, structured to guide expansion decisions with data rather than assumptions. It is crucial because it gives you a full picture of whether your product is…
Did you know that several brands spend enormous amounts of their annual budget on Ramadan advertisements? This is due to Ramadan being considered a “primetime” for promotional activities. With this kind of investment, it is paramount to actually test whether the money spent reaped the expected rewards. Which leads to the role of post ad…
According to multiple reports, nearly 90% of new products struggle to compete effectively against similar offerings—a sobering reality for any brand leader. Even notorious titans aren’t immune to the risks of a flawed process: Kodak and Nokia famously faced bankruptcy after failing to pivot, and Ford’s “Edsel” remains a cautionary tale after suffering a gargantuan…
In a fiercely competitive landscape like the consumer goods industry, businesses that fail to adopt a clear growth strategy are exposed to multiple risks that can hinder their performance. These risks include financial instability, missed opportunities, and stagnation. That’s why it’s crucial for businesses in such a dynamic market to adopt data-driven growth strategies to…
Due to the complexity of information flows — from pulling reports to generating insights — many teams (including CRM, Product, and Revenue) feel discouraged. As a result, they ask fewer questions moving forward. While many firms rely on a central analytics team to manage requests across departments, handling everything through one function often creates bottlenecks.…
It is not accidental that ads spike every Ramadan and businesses compete to be top of mind—especially within the GCC and Arab countries. This can be due to several business reasons, such as generating more revenue, getting more attention, and so on. It has been recorded that shopping sessions within the UAE, Saudi Arabia, and…
Building an effective promotional strategy is crucial for several reasons. An efficient promotional strategy helps businesses make informed, critical decisions. In this guide, we’ll show how an Australian pesticide brand used our predictive modelling decision-support tool, SmartShopper™, integrating it with its historical data to develop a more effective promotional strategy. In this case, we’ll cover what…
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