In 2023, 75% of CMOs faced pressure to achieve more with less, however prompting them to reassess their marketing strategies and resources can be challenging. So, it comes as no surprise that a prevailing yet outdated belief held by CMOs is viewing marketing as merely a cost, not a profit driver, which hinders business growth.…
In the evolving marketing landscape of 2024, CMOs are increasingly leveraging AI to revolutionize their approach. Meanwhile, Generative AI (GenAI) emerges as a pivotal innovation, reshaping fundamental aspects of marketing and brand management. Through personalized content and agile decision-making, AI integration fundamentally transforms marketing operations. Backed by Marketeers’ three decades of insightful expertise in Europe…
Based on our deep-rooted knowledge and insights gained over three decades in the European market, Marketeers understand the need to empower CMOs with actionable strategies. In this article, we shift our focus from the challenges discussed previously to unveiling pathways that turn these obstacles into CMO solutions for sustainable revenue growth. Strategic Move: Balance…
With three decades of expertise in the European market, Marketeers have observed the constant changes and evolving job roles. As we step into 2024, the Chief Marketing Officer role undergoes a significant transformation. So, it is no longer limited to traditional marketing methods. Modern CMOs are versatile leaders driving data analytics, in addition to enhancing…
In Part 1, we discussed why businesses are driving their revenue growth journey using AI tools. Therefore, now it is time to know How businesses pave the way for effective AI-driven revenue growth strategy implementation: Analysis of Market Data (External Data): The core of the RGM journey involves analyzing market data to understand trends,…
In today’s competitive business landscape, success isn’t about the size of the company but the crucial need to move quickly. Whether launching a new product or creating a new promotional campaign, staying ahead of the competition requires agility to keep up with the fast-paced market. This urgency underscores the significance of Revenue Growth Management…
Christmas is the season for more than just festive decorations and cheerful carols – it’s a time when brands unveil their most captivating and strategically crafted Christmas ad campaigns. Thus, new data from the Advertising Association (AA) and WARC reveals that advertisers are projected to allocate a record £9.5bn for Christmas spending, marking a…
As the holiday season approaches, FMCG businesses are gearing up to make the most of the festive cheer. One crucial aspect that can significantly impact a company’s success during Christmas is smart pricing. This article explores how market research can empower brands to make informed pricing decisions that maximize profits and attract customers during the…
Today, in the VUCA world, Western Europe tackled supply chain disruptions, prompting consumers to focus on essentials, while Eastern Europe saw a 4% decline in FMCG sales in 2022, driving private label growth amid rising inflation (FMCG pulse by NIQ). Therefore, Fast-Moving Consumer Goods (FMCG) companies should navigate these challenges with innovative strategies to…
Gone are the days when a ‘one size fits all’ approach could guarantee success. Instead, FMCG companies need to embrace data-driven strategies that cater to the unique needs and expectations of individual customers. Thus, as Emily Oster, economics professor at Brown University, said, “The key to good decision making is evaluating the available information—the data—and…