As of 2023, Gen Z is making up just over 30% of the world’s population. Their influence on the economic climate is increasing rapidly, compelling companies to prioritize sustainability, personalization, diversity, and convenience in their products and services. To target them the right way, this is how FMCG/CPG companies can utilize these approaches: Sustainability Sustainable packaging…
On Friday, August 25, the USD to Egyptian Pound (EGP) exchange rate rose by 0.0385 points, reaching 30.8885 EGP/USD. (Trading Economics). Moreover, according to Reuters, there will be a decline in the Egyptian pound value to 34.8 EGP per USD by the end of 2023, and according to Daily News, they expect to reach 35…
Market research has been instrumental in driving sales growth for a significant majority of companies, with 68% attributing their increased revenue to the utilization of market research. This is because market research helps businesses understand and adapt to the constantly evolving consumer behavior, driven by various factors such as technological advancements, shifting societal trends, and…
Price is king, and consumers know it. A survey of UK consumers found that 66% of UK consumers prioritize price when determining what to buy. This finding is not surprising, as the dynamics of pricing play a vital role for both consumers and decision-makers. This is why 93% of CPG/FMCG industry decision-makers are already using…
The dynamic nature of today’s business environment poses numerous challenges and demands constant adaptation. Whether the challenge is adjusting to the dynamics of the VUCA world or navigating the impact of currency devaluation, the key to thriving during turbulent times lies in embracing agility. This leads us to Revenue Growth Management (RGM), which plays a…
Since inflationary pressures have increased recently, more and more businesses are realizing the potential advantages of revenue growth management (RGM). In this post, we’ll go over 5 steps to maximize ROI for RGM, but first, let’s talk about RGM’s advantages. RGM: A Business Essential According to a survey, it was found that 50% of…
RGM Evolution is a strategy that has been implemented by companies across many different industries. Over the years, innovative methods and tools have transformed Revenue Growth Management (RGM), going beyond the traditional way of periodically assessing progress, and today, the utilization of AI and Machine Learning has become a priority for CPG brands looking to…
The constantly changing business landscape demands businesses embrace a mindset of agility in their decision-making process. This means moving beyond rigid, binary thinking to more flexible approaches. About 91% of organizations are actively pursuing digital initiatives, as stated in Gartner’s findings. In fact, the adoption of AI has become a prerequisite for many organizations…
In today’s fast-paced market, businesses that can’t keep up with changing trends and consumer behavior risk falling behind their competitors as 81% of organizations already cite customer experience as a competitive differentiator. Accordingly, real-time insights are more critical than ever for success. Zerotime™ Insights is a service that provides businesses with fast insights into consumer behavior and preferences, allowing…
A recurring debate happens every time a new AI tool gets introduced. Does AI engineering create more room for inclusivity or exclusivity? This time it is about a new tool developed with the intention to empower visually impaired communities. AI is a Double-Edged Sword: Some people consider AI a threat to their jobs, safety, ethics,…