Navigating the Technical Stages of Implementing Revenue Growth Management (Part 2)

In Part 1, we discussed why businesses are driving their revenue growth journey using AI tools. Therefore, now it is time to know How businesses pave the way for effective AI-driven revenue growth strategy implementation: Analysis of Market Data (External Data):   The core of the RGM journey involves analyzing market data to understand trends,…

Navigating the Technical Stages of Implementing Revenue Growth Management (Part 1)

In today’s competitive business landscape, success isn’t about the size of the company but the crucial need to move quickly. Whether launching a new product or creating a new promotional campaign, staying ahead of the competition requires agility to keep up with the fast-paced market.   This urgency underscores the significance of Revenue Growth Management…

The VUCA World: FMCGs Harnessing Data Analytics For Growth

Today, in the VUCA world, Western Europe tackled supply chain disruptions, prompting consumers to focus on essentials, while Eastern Europe saw a 4% decline in FMCG sales in 2022, driving private label growth amid rising inflation (FMCG pulse by NIQ).   Therefore, Fast-Moving Consumer Goods (FMCG) companies should navigate these challenges with innovative strategies to…

Supercharging FMCGs with Tailored Pricing Strategies

Gone are the days when a ‘one size fits all’ approach could guarantee success. Instead, FMCG companies need to embrace data-driven strategies that cater to the unique needs and expectations of individual customers.  Thus, as Emily Oster, economics professor at Brown University, said, “The key to good decision making is evaluating the available information—the data—and…