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The Art of Revenue Growth Management (RGM) for Maximum Impact

In today’s fast-paced business landscape, staying ahead of the competition and achieving sustainable growth requires more than just a good product or service. This is where Revenue Growth Management (RGM) comes into play. RGM is a strategic approach that focuses on maximizing revenue through careful planning, analysis, and execution. In this article, we’ll dive deep…

Effect of Gen AI in the Workplace

Effect of Generative AI in the Workplace

Generative AI, a subset of artificial intelligence, is revolutionizing the workplace in ways we never imagined. Unlike traditional AI, which performs pre-defined tasks, Generative AI creates new content, ideas, and solutions. This transformation is shaping the future of work, from automating mundane tasks to driving innovative breakthroughs. Let’s explore how Generative AI is changing the…

What Are the Greatest Challenges of Brand Growth?

What Are the Greatest Challenges of Brand Growth?

Growing a brand is a complex journey that requires navigating through various challenges. Whether you are a start-up or an established business, understanding and overcoming these obstacles is crucial for sustained success. In this article, we’ll explore the greatest challenges to brand growth and offer insights on how to tackle them effectively. Increasing Market Competition…

AI in Marketing

Empowering CMOs in 2024: AI in Marketing and Brand Management

in the evolving marketing landscape of 2024, CMOs are increasingly leveraging AI to revolutionize their approach. Meanwhile, Generative AI (GenAI) emerges as a pivotal innovation, reshaping fundamental marketing and brand management aspects. Through personalized content and agile decision-making, AI integration fundamentally transforms marketing operations. Backed by Marketeers‘ three decades of insightful expertise in Europe and Gartner‘s critical statistics.…

Navigating the Technical Stages of Implementing Revenue Growth Management (Part 2)

In Part 1, we discussed why businesses are driving their revenue growth journey using AI tools. Therefore, now it is time to know How businesses pave the way for effective AI-driven revenue growth strategy implementation: Analysis of Market Data (External Data):   The core of the RGM journey involves analyzing market data to understand trends,…