In the ever-evolving world of Consumer Packaged Goods (CPG), businesses are increasingly turning to Artificial Intelligence (AI) to stay competitive and adapt to a fast-changing market. As we look ahead to 2025, the integration of AI into the CPG industry will not just be an advantage—it will be a necessity for companies looking to thrive.…
In today’s digital age, data has become one of the most valuable assets a business can own. Whether it’s customer preferences, purchasing patterns, or website interactions, each piece of data holds immense potential. But how can you effectively use this data to benefit your business? 1. Make Data-Driven Decisions Data enables you to make informed…
In today’s fast-paced business landscape, staying ahead of the competition and achieving sustainable growth requires more than just a good product or service. This is where Revenue Growth Management (RGM) comes into play. RGM is a strategic approach that focuses on maximizing revenue through careful planning, analysis, and execution. In this article, we’ll dive deep…
Generative AI, a subset of artificial intelligence, is revolutionizing the workplace in ways we never imagined. Unlike traditional AI, which performs pre-defined tasks, Generative AI creates new content, ideas, and solutions. This transformation is shaping the future of work, from automating mundane tasks to driving innovative breakthroughs. Let’s explore how Generative AI is changing the…
Growing a brand is a complex journey that requires navigating through various challenges. Whether you are a start-up or an established business, understanding and overcoming these obstacles is crucial for sustained success. In this article, we’ll explore the greatest challenges to brand growth and offer insights on how to tackle them effectively. Increasing Market Competition…
In 2023, 75% of CMOs faced pressure to achieve more with less, however prompting them to reassess their marketing strategies and resources can be challenging. So, it comes as no surprise that a prevailing yet outdated belief held by CMOs is viewing marketing as merely a cost, not a profit driver, which hinders business growth.…
in the evolving marketing landscape of 2024, CMOs are increasingly leveraging AI to revolutionize their approach. Meanwhile, Generative AI (GenAI) emerges as a pivotal innovation, reshaping fundamental marketing and brand management aspects. Through personalized content and agile decision-making, AI integration fundamentally transforms marketing operations. Backed by Marketeers‘ three decades of insightful expertise in Europe and Gartner‘s critical statistics.…
Based on our deep-rooted knowledge and insights gained over three decades in the European market, Marketeers understand the need to empower CMOs with actionable strategies. In this article, we shift our focus from the challenges discussed previously to unveiling pathways that turn these obstacles into CMO solutions for sustainable revenue growth. Strategic Move: Balance…
With three decades of expertise in the European market, Marketeers have observed the constant changes and evolving job roles. As we step into 2024, the Chief Marketing Officer role undergoes a significant transformation. So, it is no longer limited to traditional marketing methods. Modern CMOs are versatile leaders driving data analytics, in addition to enhancing…
In Part 1, we discussed why businesses are driving their revenue growth journey using AI tools. Therefore, now it is time to know How businesses pave the way for effective AI-driven revenue growth strategy implementation: Analysis of Market Data (External Data): The core of the RGM journey involves analyzing market data to understand trends,…