13.5% of people have a strong preference to be among the first to try new technology and products. With Black Friday offers starting, businesses must know what drives early adopters, how to market to them, and what they expect from you.
Early adopters tend to pay more for the products they buy for two main reasons:
- The first reason is if the product improves efficiency, reduces costs, or brings any sort of convenience.
- The second reason is more psychological in nature, as they value the privilege and prestige of being the first to try a new product or technology.
“If you can’t find early adopters, you can’t build a business.” – Trevor Owens, Investor
Now where to find your early adopter and how to market to them?
Early adopters are always looking for information about new deals and offers on various social media platforms as well as the brand’s landing page. They are extremely active and engaging in order to persuade their friends and family members to purchase your product.
So what is the perfect strategy businesses have to use to win over their early adopters?
1. Get Busy on Social Media
As it’s proven that they are superly active on social media searching for information about new products offers, hence social media platforms can be one of the best sources to interact with your early adopters.
2. Arrange an Early Release
As early adopters want to be the first to try your products, you better arrange for a pre-release version of your products for them and reward them for buying the products before the release.
3. Build a Relationship
Providing VIP treatment can serve as a catalyst for strengthening emotional ties with your brand, so stay in touch with them, listen to their ideas and suggestions, and take their feedback seriously.
“(A) company’s vision must be driven by the aspirations of its customers.” – Konosuke Matsushita, Japanese industrialist.
What do the early adopters expect from you?
Early adopters want to know that they are dealing with an expert that put himself in their shoes, understood their needs, and offered a solution, so when they want to find answers, you are the one they will look to.
Identifying and understanding your early adopters can be hard work, there is why Marketeers is here for you to give you full insights into your early adopters’ behavior.
