It is an honor for us to invite you to attend our presentation about “The Emerging of the Integrated Rgm Platforms, Who Should Pull the Trigger?” as a Gold Partner at the 3rd EPP – Pricing Platform forum, the only international pricing forum for FMCG and consumer goods (CPG). This conference is a must-attend event for…
When you have a short period (like Ramadan) to sell your seasonal product, there’s no room for mistakes. You have to be prepared for any scenario to maximize your product value and get the most out of this season. So, what are the challenges that you should focus on? 1. The Likability of the Product…
Packaging is one of the very first things the consumer sees, 72% of Americans believe that a product’s packaging design often influences their purchasing decisions when selecting which products to buy. Thus, it’s important that the packaging gives the right impression about your brand. And we’re here to share some tips with you for Ramadan…
Netflix’s success is not by luck or chance. Rather it is by the firm’s ability to innovate and personalize its users’ experiences. In today’s world innovation is not a luxury rather it’s a necessity. Firms who ignore innovation like blockbuster have a hard time competing in such a VUCA world. In today’s day and age,…
If you are Gen-Z and born in the late 90s or early 2000s, it is unlikely that you heard about Blockbuster before. To understand how huge the firm was back in the day, the firm recorded around 5 billion dollars in earnings in 2004. The unfortunate truth the firm had to face only a year…
In today’s competitive market, businesses must take a value-oriented approach to protect and enhance their brand value, make smarter decisions, and stay ahead of the competition. Data analytics is an essential tool for unlocking the value of your data and gaining a competitive advantage. In this blog post, we will look at how data analytics…
With the ever-changing landscape of the modern business world, it can be difficult to navigate and keep up with the trends; understanding consumer behavior and staying ahead of the competition are key factors in achieving sustainable growth for your business. In this blog post, we will discuss, in your search for growth in a volatile market,…
As a revenue growth manager, managing price increases is always a delicate balancing act between providing value to your customers and increasing revenue. Fortunately, there are several ways to offer more value to your customers that can help offset the cost of any price increases. In this blog post, we’ll discuss strategies that you can…
In today’s expanding market, data science, big data analytics, and artificial intelligence are the three main trends. The data analytics sector, including predictive analytics, is expanding tremendously as more businesses adopt data-driven models to automate their business activities According to a study from the MIT Center for Digital Business, if you’re a DDDM (data-driven decision-making)…
In today’s digital world, data analytics techniques are in higher demand than ever before because they allow businesses to rethink how they integrate information, analyze data, and use the resulting insights to improve decision-making. Whether you like it or not, you must adapt your strategy to this new wave. But first, you should know: What…
Get our free Decision Intelligence guide — used by commercial teams across Egypt, Europe and the GCC