Growth Lens: Apple’s Cognitive Bias Mastery in Business Success
In the CPG world, managerial decisions shape markets. Success requires understanding cognitive biases, and adapting 2024 strategies accordingly, which leads to elevating brand engagement, optimizing product placement, and driving revenue. Notably, a 2023 study by the American Marketing Association found that integrating cognitive biases resulted in a remarkable 37% boost in conversion rates. (Linchpin…