Artificial intelligence has become a buzzword in the world of market research, but what do the experts think about its impact on the industry? A recent survey conducted by Qualtrics, a software company, asked 250 market research decision-makers about what they think of AI. The results showed that 93% perceive AI as an opportunity, while only 7%…
On March 8, Adidas announced that it is predicting an operating loss of $736 million, including a net loss of $527 million. This marks their first annual loss in 30 years. The drastic loss comes after the shutdown of their Yeezy production line. Adidas has recently terminated their partnership with Ye, formerly known as Kanye…
It is an honor for us to invite you to attend our presentation about “The Emerging of the Integrated Rgm Platforms, Who Should Pull the Trigger?” as a Gold Partner at the 3rd EPP – Pricing Platform forum, the only international pricing forum for FMCG and consumer goods (CPG). This conference is a must-attend event for…
When you have a short period (like Ramadan) to sell your seasonal product, there’s no room for mistakes. You have to be prepared for any scenario to maximize your product value and get the most out of this season. So, what are the challenges that you should focus on? 1. The Likability of the Product…
Packaging is one of the very first things the consumer sees, 72% of Americans believe that a product’s packaging design often influences their purchasing decisions when selecting which products to buy. Thus, it’s important that the packaging gives the right impression about your brand. And we’re here to share some tips with you for Ramadan…
Have you ever wondered why Netflix is so popular? There are similar platforms to Netflix, such as Disney+, HBO Max, Amazon Prime, Apple TV, and Hulu, but none of them has global users like Netflix, and some of them aren’t available globally like Netflix. The company is worth $154.7B on February 2023. Netflix’s Rise In…
Ever heard of a company called Blockbuster In this blog post, we will talk about the partnership that never happened between Netflix and Blockbuster. If you’re a millennial, you may recognize the name of this company or hear about it in a movie, but if you’re Gen Z, you will have no clue what this…
In today’s competitive market, businesses must take a value-oriented approach to protect and enhance their brand value, make smarter decisions, and stay ahead of the competition. Data analytics is an essential tool for unlocking the value of your data and gaining a competitive advantage. In this blog post, we will look at how data analytics…
With the ever-changing landscape of the modern business world, it can be difficult to navigate and keep up with the trends; understanding consumer behavior and staying ahead of the competition are key factors in achieving sustainable growth for your business. In this blog post, we will discuss, in your search for growth in a volatile market,…
As a revenue growth manager, managing price increases is always a delicate balancing act between providing value to your customers and increasing revenue. Fortunately, there are several ways to offer more value to your customers that can help offset the cost of any price increases. In this blog post, we’ll discuss strategies that you can…