“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is”. Scott Cook, co-founder of Intuit Online brand tracking is one of the most important tasks in running a successful business. It allows organizations to understand how their buyers evolve or change, helping them to successfully…
In the world of banking, customer experience (CX) is everything. With today’s switching economy, keeping customers satisfied and loyal is more important than ever. In this highly competitive market, businesses are striving to deliver the best to retain their ‘difficult-to-retain’ customers. Banks are no exception, with customers willing to switch to more convenient options at…
Have you ever wondered why Netflix is so popular? There are similar platforms to Netflix, such as Disney+, HBO Max, Amazon Prime, Apple TV, and Hulu, but none of them has global users like Netflix, and some of them aren’t available globally like Netflix. The company is worth $154.7B on February 2023. Netflix’s Rise In…