What makes an ad successful? Is it creativity, data-driven campaigns, or both?
A successful ad requires a balance of both strategies. Highly artistic campaigns based on popular trends may grab attention, but creativity alone doesn’t necessarily impact sales.
A balance of both strategies is necessary for a successful ad. That’s because no matter how creative or seemingly relevant the topics are to consumers, highly artistic campaigns based on popular trends may grab attention. However, creativity alone doesn’t necessarily make an impact on sales.
The Ramadan Dilemma
The big issue is that managers from branding, marketing, and research can’t identify what would hit the sweet spot with their audience, and market research can take weeks which isn’t viable with Ramadan around the corner.
By pairing creativity with data, you’ll be able to increase your impact.
To capture the attention you do need creativity, but to convince and retain your audience’s interest, you need data.
It’s not easy to gauge the effectiveness of your campaign concepts. Luckily, there are multiple analytics and research methods that can measure and test the effectiveness based on how consumers react and perceive communication campaigns at the moment or what analysts and market researchers call “in real-time”.
There are two research methods and tools that can support and clarify your communication strategies to effectively reach your consumers.
- Data-driven automated Insights – if you’re looking to take fast decisions on your communication strategies, this can be used for copy, packaging, promotions, etc
- Neuromarketing – a behavioral tool for measuring what consumers feel, see and react in real-time to your campaign.
New price management decisions are based on looking at your business holistically. By taking a comprehensive approach, businesses can avoid the need to increase product prices and risk losing customers.
- Date: February 20th
- Time: 10 AM EET