Conducting traditional market research methodologies such as in-person focus groups and telephone calls can be costly for most businesses. Hence, many shift to an online panel, which makes it easier and more rapid to collect vast amounts of information in a short time. However, it is necessary to check the data quality and ensure that…
The global market research services are expected to experience rapid growth, as consumers start to adapt to the new economic conditions. To be part of this growing market, companies need to cultivate agility, rearrange their operations, redefine their opportunities and make fast and suitable marketing decisions, otherwise, they are losing time and money. Switching to…
It is an honor for us to invite you to attend our presentation about “The Emerging of the Integrated Rgm Platforms, Who Should Pull the Trigger?” as a Gold Partner at the 3rd EPP – Pricing Platform forum, the only international pricing forum for FMCG and consumer goods (CPG). This conference is a must-attend event for…
What’s the buzzword agility? Agility is the 2nd buzzword between research suppliers and research buyers according to the 2022 Insights GRIT Report. Since the pandemic, we have been hearing this word more frequently. So, what does it really mean, and why should you adopt an agile mindset today? “Agility is the ability of an organization…
Ready, Steady, GO! Ramadan race has begun. As brands launch their Ramadan campaigns across multiple channels, there is a growing curiosity about audience reactions and competitors’ performance. In this competitive landscape, it’s no surprise that brands are seeking tips to stay ahead. We brought to you 3 key tips to consider to stay on track…
When you have a short period (like Ramadan) to sell your seasonal product, there’s no room for mistakes. You have to be prepared for any scenario to maximize your product value and get the most out of this season. So, what are the challenges that you should focus on? 1. The Likability of the Product…
Packaging is one of the very first things the consumer sees, 72% of Americans believe that a product’s packaging design often influences their purchasing decisions when selecting which products to buy. Thus, it’s important that the packaging gives the right impression about your brand. And we’re here to share some tips with you for Ramadan…
Have you ever wondered why Netflix is so popular? There are similar platforms to Netflix, such as Disney+, HBO Max, Amazon Prime, Apple TV, and Hulu, but none of them has global users like Netflix, and some of them aren’t available globally like Netflix. The company is worth $154.7B on February 2023. Netflix’s Rise In…
If you are Gen-Z and born in the late 90s or early 2000s, it is unlikely that you heard about Blockbuster before. To understand how huge the firm was back in the day, the firm recorded around 5 billion dollars in earnings in 2004. The unfortunate truth the firm had to face only a year…
In today’s competitive market, businesses must take a value-oriented approach to protect and enhance their brand value, make smarter decisions, and stay ahead of the competition. Data analytics is an essential tool for unlocking the value of your data and gaining a competitive advantage. In this blog post, we will look at how data analytics…