As of 2023, Gen Z is making up just over 30% of the world’s population. Their influence on the economic climate is increasing rapidly, compelling companies to prioritize sustainability, personalization, diversity, and convenience in their products and services. To target them the right way, this is how FMCG/CPG companies can utilize these approaches:
Sustainable packaging is a crucial factor in appealing to Gen Z consumers. Additionally, this demographic is passionate about protecting the environment and reducing waste. Moreover, in addition to eco-friendly packaging options, they also look for brands that prioritize ethical practices throughout their supply chain. This includes sourcing of raw materials, manufacturing processes, and transportation methods.
Customization is key when it comes to attracting Gen Z customers, as they greatly value individualization. They actively seek out products and experiences that reflect their unique tastes and preferences. Furthermore, as a brand, you can offer personalized options to differentiate yourself from competitors and build stronger connections with them. Additionally, with the help of technology, you can collect data on consumer preferences to create product offerings that resonate with this demographic.
Gen Z, the most diverse generation, expects brands to vocalize inclusivity in messaging and practices. As a result, brands that prioritize diversity and inclusivity can signal to Gen Z customers that they value and respect different perspectives and experiences. By creating a culture of inclusivity, you can build long-term relationships with Gen Z customers who prioritize social justice and equality.
To earn Gen Z’s loyalty, brands must prioritize seamless experiences and interactions that align with their digital savviness. In addition, they value efficiency and time-saving. By utilizing technology and digital platforms, you can provide personalized and convenient experiences that align with Gen Z’s expectations and preferences.
With Marketeers, you can take you a step closer to your consumers for real-time insights and confident decisions in today’s rapidly changing markets.
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