Revenue growth management in FMCG is no longer a planning exercise. It is an operational discipline that determines which brands win at the shelf, in negotiations, and across commercial portfolios. This hub brings together Marketeers Research’s thinking on revenue growth management for FMCG manufacturers operating across Egypt, KSA, the GCC, and Europe.
Our articles cover the full scope of net revenue management in FMCG: pricing architecture, promotion effectiveness, mix optimization, digital maturity, and AI-powered commercial decision-making. Whether your team is building its first RGM framework or scaling insights across multiple markets, you will find practical, data-backed perspectives here.
Marketeers Research works with commercial, category, and marketing leaders at brand manufacturers who need to move from fragmented data to decisions that drive sustainable revenue growth.
In today’s competitive market, consumers are constantly making purchasing decisions. As a marketing manager, understanding your consumer insights is crucial for enhancing their perception of quality and evoking an emotional response to buy your product. So how can you do that? This is where the concept of “Psychological Pricing” comes into play. By strategically leveraging…
Apple’s business success is not an accident. It is the result of years of planning and marketing tactics that truly move the needle. These strategies are not only about selling high-value goods; they are methodologies that have been tested repeatedly and have ultimately contributed to Apple’s remarkable success. In this blog, we’re going to explore…
The implementation of the price pack architecture approach is anticipated to result in an additional approximately $50 million in sales and around $15 million in EBIT (L.E.K.) So, why implement Price Pack Architecture? Integral to the framework of revenue growth management, Price Pack Architecture (PPA) stands as a strategic cornerstone. Operating with an analytical mindset,…
As of 2023, Gen Z is making up just over 30% of the world’s population. Their influence on the economic climate is increasing rapidly, compelling companies to prioritize sustainability, personalization, diversity, and convenience in their products and services. To target them the right way, this is how FMCG/CPG companies can utilize these approaches: Sustainability Sustainable packaging…
On Friday, August 25, the USD to Egyptian Pound (EGP) exchange rate rose by 0.0385 points, reaching 30.8885 EGP/USD. (Trading Economics). Moreover, according to Reuters, there will be a decline in the Egyptian pound value to 34.8 EGP per USD by the end of 2023, and according to Daily News, they expect to reach 35…
Market research has been instrumental in driving sales growth for a significant majority of companies, with 68% attributing their increased revenue to the utilization of market research. This is because market research helps businesses understand and adapt to the constantly evolving consumer behavior, driven by various factors such as technological advancements, shifting societal trends, and…
Price is king, and consumers know it. A survey of UK consumers found that 66% of UK consumers prioritize price when determining what to buy. This finding is not surprising, as the dynamics of pricing play a vital role for both consumers and decision-makers. This is why 93% of CPG/FMCG industry decision-makers are already using…
The dynamic nature of today’s business environment poses numerous challenges and demands constant adaptation. Whether the challenge is adjusting to the dynamics of the VUCA world or navigating the impact of currency devaluation, the key to thriving during turbulent times lies in embracing agility. This leads us to Revenue Growth Management (RGM), which plays a…
RGM — revenue growth management — is the process of boosting revenue and margin through a smart mix of assortment, promotion, and pricing strategies. For organizations looking to adopt RGM, it’s worth knowing upfront that this is an integrated approach, one that works best when distinct functions across the business are working in sync. The…
To understand what is RGM at its core. The RGM Revolution is not a software upgrade. It is not a new dashboard or a smarter spreadsheet. It is the wholesale transformation of how commercial organizations sense, decide, and act on revenue opportunities in real time, at scale, with AI embedded in the core of every…
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