Revenue growth management in FMCG is no longer a planning exercise. It is an operational discipline that determines which brands win at the shelf, in negotiations, and across commercial portfolios. This hub brings together Marketeers Research’s thinking on revenue growth management for FMCG manufacturers operating across Egypt, KSA, the GCC, and Europe.
Our articles cover the full scope of net revenue management in FMCG: pricing architecture, promotion effectiveness, mix optimization, digital maturity, and AI-powered commercial decision-making. Whether your team is building its first RGM framework or scaling insights across multiple markets, you will find practical, data-backed perspectives here.
Marketeers Research works with commercial, category, and marketing leaders at brand manufacturers who need to move from fragmented data to decisions that drive sustainable revenue growth.
The constantly changing business landscape demands businesses embrace a mindset of agility in their decision-making process. This means moving beyond rigid, binary thinking to more flexible approaches. About 91% of organizations are actively pursuing digital initiatives, as stated in Gartner’s findings. In fact, the adoption of AI has become a prerequisite for many organizations…
A recurring debate happens every time a new AI tool gets introduced. Does AI engineering create more room for inclusivity or exclusivity? This time it is about a new tool developed with the intention to empower visually impaired communities. AI is a Double-Edged Sword: Some people consider AI a threat to their jobs, safety, ethics,…
Every day, there are innovations taking place within industries, and they fundamentally result in the emergence of new departments within businesses. This calls for urgency to keep up with the digital transformation era. Here are five departments you must know about: 1. AI and Automation This department is responsible for utilizing technology and implementing AI…
Future..is such a mysterious word when it comes to planning a pricing strategy, especially in times of volatility. Therefore, businesses are now seeking a long-term pricing strategy. So, here are a few mistakes to watch out for when developing your plan: 1. Complicating the life cycle pricing through launching new products Facing price increases…
According to a report by McKinsey, AI-powered data analytics is projected to generate $13 trillion in value by 2030. Despite this immense potential, Accenture’s analysis of 500 companies reveals that only 17% of them have effectively harnessed AI’s capabilities to achieve exceptional growth and business transformation. Pre-pandemic, companies that had implemented AI had already experienced 56% higher revenue growth. Moreover, in 2021, executives who discussed…
Artificial intelligence has become a buzzword in the world of market research, but what do the experts think about its impact on the industry? A recent survey conducted by Qualtrics, a software company, asked 250 market research decision-makers about what they think of AI. The results showed that 93% perceive AI as an opportunity, while only 7%…
On March 8, Adidas announced that it is predicting an operating loss of $736 million, including a net loss of $527 million. This marks their first annual loss in 30 years. The drastic loss comes after the shutdown of their Yeezy production line. Adidas has recently terminated their partnership with Ye, formerly known as Kanye…
If you are Gen-Z and born in the late 90s or early 2000s, it is unlikely that you heard about Blockbuster before. To understand how huge the firm was back in the day, the firm recorded around 5 billion dollars in earnings in 2004. The unfortunate truth the firm had to face only a year…
In today’s competitive market, businesses must take a value-oriented approach to protect and enhance their brand value, make smarter decisions, and stay ahead of the competition. Data analytics is an essential tool for unlocking the value of your data and gaining a competitive advantage. In this blog post, we will look at how data analytics…
With the ever-changing landscape of the modern business world, it can be difficult to navigate and keep up with the trends; understanding consumer behavior and staying ahead of the competition are key factors in achieving sustainable growth for your business. In this blog post, we will discuss, in your search for growth in a volatile market,…
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