In today’s expanding market, data science, big data analytics, and artificial intelligence are the three main trends. The data analytics sector, including predictive analytics, is expanding tremendously as more businesses adopt data-driven models to automate their business activities According to a study from the MIT Center for Digital Business, if you’re a DDDM (data-driven decision-making)…
In today’s digital world, data analytics techniques are in higher demand than ever before because they allow businesses to rethink how they integrate information, analyze data, and use the resulting insights to improve decision-making. Whether you like it or not, you must adapt your strategy to this new wave. But first, you should know: What…
The Fears of an Unpredictably Changing World As the globe is still experiencing pressure from price inflation caused by the pandemic and many other economic factors, everyone anticipates even more economic and market flare-ups from the Ukrainian-Russian war in the coming months. Businesses and countries are fearing the impact of these price shifts as we brace ourselves for…
Surging prices across the globe are pressuring and forcing businesses to increase prices in an economy where the consumer’s purchase power is decreasing. This paradox in today’s volatile market is very different from circumstances in the past as purchasing power is lower than ever. This situation puts Marketing and Financial Managers in a major dilemma, where they…
To take agile actions in volatile markets, it’s crucial to use the latest research tools to make informed decisions for your brand. These tools can provide you with the most accurate and impactful insights. In addition, they also help you identify opportunities that your competitors may have missed. With data analytics and fast insights,…
Too many worldwide incidents happened in little time, diverting the market landscape and consumer behavior to function inside a Volatile, Uncertain, Complex and Ambiguous (VUCA) world, making it challenging for businesses to take solid and actionable decisions. This major change accelerated businesses’ needs to learn even quicker and act faster through fast insights, to…
A new seasonal pricing strategy is around the corner, and this year, specifically, brands have to be prepared more than ever in order to adapt to market and economic fluctuations and create sustainable growth. Here’s a simple recipe for an effective pricing strategy: 1. Collect All Your Data Access your company’s various resources of data…
In order to answer this question with a “yes”, you need to make sure that your brand’s position and value are aligned with its price. This means that while you’re making the pricing decision, you need to stay updated with the fluctuating market dynamics and trends. Therefore, applying a holistic approach can help you…
In disruption times, are there opportunities you can gain in the marketplace? Are you utilizing new tools multinationals are using leading them to growth? Did you know that there are sustainable opportunities for growth around the corner? Even during crises, businesses can still uncover a hidden opportunity and make informed decisions that lead to success…
Changing commercial strategy during inflation needs a holistic approach to protect your margins and maintain long-term value and budget planning for your business and your customers. By applying Marketeers 5 ways SMART strategy, you will be able to achieve this. Let’s dig deeper into our SMART strategy: In this article, we reveal new insights about…