The dynamic nature of today’s business environment poses numerous challenges and demands constant adaptation. Whether the challenge is adjusting to the dynamics of the VUCA world or navigating the impact of currency devaluation, the key to thriving during turbulent times lies in embracing agility. This leads us to Revenue Growth Management (RGM), which plays a…
Since inflationary pressures have increased recently, more and more businesses are realizing the potential advantages of revenue growth management (RGM). In this post, we’ll go over 5 steps to maximize ROI for RGM, but first, let’s talk about RGM’s advantages. RGM: A Business Essential According to a survey, it was found that 50% of…
RGM Evolution is a strategy that has been implemented by companies across many different industries. Over the years, innovative methods and tools have transformed Revenue Growth Management (RGM), going beyond the traditional way of periodically assessing progress, and today, the utilization of AI and Machine Learning has become a priority for CPG brands looking to…
The constantly changing business landscape demands businesses embrace a mindset of agility in their decision-making process. This means moving beyond rigid, binary thinking to more flexible approaches. About 91% of organizations are actively pursuing digital initiatives, as stated in Gartner’s findings. In fact, the adoption of AI has become a prerequisite for many organizations…
A recurring debate happens every time a new AI tool gets introduced. Does AI engineering create more room for inclusivity or exclusivity? This time it is about a new tool developed with the intention to empower visually impaired communities. AI is a Double-Edged Sword: Some people consider AI a threat to their jobs, safety, ethics,…
Every day, there are innovations taking place within industries, and they fundamentally result in the emergence of new departments within businesses. This calls for urgency to keep up with the digital transformation era. Here are five departments you must know about: 1. AI and Automation This department is responsible for utilizing technology and implementing AI…
Future..is such a mysterious word when it comes to planning a pricing strategy, especially in times of volatility. Therefore, businesses are now seeking a long-term pricing strategy. So, here are a few mistakes to watch out for when developing your plan: 1. Complicating the life cycle pricing through launching new products Facing price increases…
According to a report by McKinsey, AI-powered data analytics is projected to generate $13 trillion in value by 2030. Despite this immense potential, Accenture’s analysis of 500 companies reveals that only 17% of them have effectively harnessed AI’s capabilities to achieve exceptional growth and business transformation. Pre-pandemic, companies that had implemented AI had already experienced 56% higher revenue growth. Moreover, in 2021, executives who discussed…
Artificial intelligence has become a buzzword in the world of market research, but what do the experts think about its impact on the industry? A recent survey conducted by Qualtrics, a software company, asked 250 market research decision-makers about what they think of AI. The results showed that 93% perceive AI as an opportunity, while only 7%…
On March 8, Adidas announced that it is predicting an operating loss of $736 million, including a net loss of $527 million. This marks their first annual loss in 30 years. The drastic loss comes after the shutdown of their Yeezy production line. Adidas has recently terminated their partnership with Ye, formerly known as Kanye…