Revenue growth management in FMCG is no longer a planning exercise. It is an operational discipline that determines which brands win at the shelf, in negotiations, and across commercial portfolios. This hub brings together Marketeers Research’s thinking on revenue growth management for FMCG manufacturers operating across Egypt, KSA, the GCC, and Europe.
Our articles cover the full scope of net revenue management in FMCG: pricing architecture, promotion effectiveness, mix optimization, digital maturity, and AI-powered commercial decision-making. Whether your team is building its first RGM framework or scaling insights across multiple markets, you will find practical, data-backed perspectives here.
Marketeers Research works with commercial, category, and marketing leaders at brand manufacturers who need to move from fragmented data to decisions that drive sustainable revenue growth.
With three decades of expertise in the European market, Marketeers have observed the constant changes and evolving job roles. As we step into 2024, the Chief Marketing Officer role undergoes a significant transformation. So, it is no longer limited to traditional marketing methods. Modern CMOs are versatile leaders driving data analytics, in addition to enhancing…
In Part 1, we discussed why businesses are driving their revenue growth journey using AI tools. Therefore, now it is time to know How businesses pave the way for effective AI-driven revenue growth strategy implementation: Analysis of Market Data (External Data): The core of the RGM journey involves analyzing market data to understand trends,…
In a VUCA world, businesses looking to maximize their revenue should take into consideration the technical stages of implementing Revenue Growth Management (RGM) best practices and approaches. Businesses that fail to adopt a clear RGM methodology are more prone to spending more money without a clear and tangible ROI. Thus, it is crucial for businesses…
As the holiday season approaches, FMCG businesses are gearing up to make the most of the festive cheer. One crucial aspect that can significantly impact a company’s success during Christmas is smart pricing. This article explores how market research can empower brands to make informed pricing decisions that maximize profits and attract customers during the…
In a rapidly changing, ever-evolving, complex world, it is a challenge for organizations to prepare for change and develop efficient strategies that truly move the needle. A phenomenon used to describe this world—the VUCA world—was initially established by the U.S. Army War College, describing our environment as VUCA: volatile, uncertain, complex, and ambiguous. The term…
Gone are the days when a ‘one size fits all’ approach could guarantee success. Instead, FMCG companies need to embrace data-driven strategies that cater to the unique needs and expectations of individual customers. Thus, as Emily Oster, economics professor at Brown University, said, “The key to good decision making is evaluating the available information—the data—and…
40% of Generation Z consumers begin preparing for Black Friday a minimum of two weeks before (Doofinder). So, It is time to set your plan as a business decision-maker to be ready. On this day, businesses typically hone their focus on short-term objectives which are mainly: Clearing stock Quick sales boosts However, the…
Data has emerged as a game-changer in the business world, and for FMCG companies. Therefore, leveraging data-driven insights is crucial for shaping a successful pricing strategy. According to a report by Ascend2, 45% of marketers already have a strategy in place for unified marketing data, highlighting the growing recognition of data’s impact. Thus, in…
In response to the devaluation of the Egyptian pound and concerns over inflation, the IMF downgraded its GDP growth projection for the country to 3.6% in 2024, while also raising its inflation forecast for Egypt to 32.2% in the same year. Additionally, according to CAPMAS (Central Agency for Public Mobilization and Statistics), Egypt’s inflation rate…
According to OECD (Organization for Economic Co-operation and Development), the global economy is predicted to have slow growth. Even though it was expected to expand by 3.0% in 2023, it’s then expected to slow down further to 2.7% in 2024. As the globe is still experiencing pressure from price inflation caused by many economic…
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