Revenue growth management in FMCG is no longer a planning exercise. It is an operational discipline that determines which brands win at the shelf, in negotiations, and across commercial portfolios. This hub brings together Marketeers Research’s thinking on revenue growth management for FMCG manufacturers operating across Egypt, KSA, the GCC, and Europe.
Our articles cover the full scope of net revenue management in FMCG: pricing architecture, promotion effectiveness, mix optimization, digital maturity, and AI-powered commercial decision-making. Whether your team is building its first RGM framework or scaling insights across multiple markets, you will find practical, data-backed perspectives here.
Marketeers Research works with commercial, category, and marketing leaders at brand manufacturers who need to move from fragmented data to decisions that drive sustainable revenue growth.
The modern business world is in a state of constant flux, driven by ever-evolving technology, changing consumer expectations, and unforeseen global events. To succeed, companies must be forward-thinking and adaptable. Transformation is no longer a choice but a necessity. At the heart of this transformation are three critical goals: Efficient Decision Making, Enhanced Productivity, and…
As we step into 2025, budgeting and financial planning have become more essential than ever. With market unpredictability, inflation, and changing job roles impacting personal finances, it’s crucial to build a budget that’s both resilient and adaptable. AI is transforming financial management by improving accuracy, reducing errors, and helping users make data-driven financial decisions. In…
In the ever-evolving world of Consumer Packaged Goods (CPG), businesses are increasingly turning to Artificial Intelligence (AI) to stay competitive and adapt to a fast-changing market. As we look ahead to 2025, the integration of AI into the CPG industry will not just be an advantage—it will be a necessity for companies looking to thrive.…
In today’s digital age, data has become one of the most valuable assets a business can own. Whether it’s customer preferences, purchasing patterns, or website interactions, each piece of data holds immense potential. But how can you effectively use this data to benefit your business? 1. Make Data-Driven Decisions Data enables you to make informed…
In today’s fast-paced business landscape, staying ahead of the competition and achieving sustainable growth requires more than just a good product or service. This is where Revenue Growth Management (RGM) comes into play. RGM is a strategic approach that focuses on maximizing revenue through careful planning, analysis, and execution. The concept of commercial growth management…
Generative AI, a subset of artificial intelligence, is revolutionizing the workplace in ways we never imagined. Unlike traditional AI, which performs pre-defined tasks, Generative AI creates new content, ideas, and solutions. This transformation is shaping the future of work, from automating mundane tasks to driving innovative breakthroughs. Let’s explore how Generative AI is changing the…
Brand growth has no longer become a matter of simple market expansion or basic activities. Instead, it has evolved into a far more complex challenge due to internal struggles and external pressures. As global markets transition into a new period. Challenges of brand growth are increasing day by day, including: Despite many brands believing they…
In 2023, 75% of CMOs faced pressure to achieve more with less, however prompting them to reassess their marketing strategies and resources can be challenging. So, it comes as no surprise that a prevailing yet outdated belief held by CMOs is viewing marketing as merely a cost, not a profit driver, which hinders business growth.…
in the evolving marketing landscape of 2024, CMOs are increasingly leveraging AI to revolutionize their approach. Meanwhile, Generative AI (GenAI) emerges as a pivotal innovation, reshaping fundamental marketing and brand management aspects. Through personalized content and agile decision-making, AI integration fundamentally transforms marketing operations. Backed by Marketeers‘ three decades of insightful expertise in Europe and Gartner‘s critical statistics.…
Based on our deep-rooted knowledge and insights gained over three decades in the European market, Marketeers understand the need to empower CMOs with actionable strategies. In this article, we shift our focus from the challenges discussed previously to unveiling pathways that turn these obstacles into CMO solutions for sustainable revenue growth. Strategic Move: Balance…
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