In the CPG world, managerial decisions shape markets. Success requires understanding cognitive biases, and adapting 2024 strategies accordingly, which leads to elevating brand engagement, optimizing product placement, and driving revenue. Notably, a 2023 study by the American Marketing Association found that integrating cognitive biases resulted in a remarkable 37% boost in conversion rates. (Linchpin…
The implementation of the price pack architecture approach is anticipated to result in an additional approximately $50 million in sales and around $15 million in EBIT (L.E.K.) So, why implement Price Pack Architecture? Integral to the framework of revenue growth management, Price Pack Architecture (PPA) stands as a strategic cornerstone. Operating with an analytical mindset,…
As of 2022, Gen Z exceeded 1.8 billion people, making up just over 23% of the world’s population. Their influence on the economic climate is increasing rapidly, compelling companies to prioritize sustainability, personalization, diversity, and convenience in their products and services. To target them the right way, this is how FMCG/CPG companies can utilize these…
On Friday, August 25, the USD to Egyptian Pound (EGP) exchange rate rose by 0.0385 points, reaching 30.8885 EGP/USD. (Trading Economics). Moreover, according to Reuters, there will be a decline in the Egyptian pound value to 34.8 EGP per USD by the end of 2023, and according to Daily News, they expect to reach 35…
Market research has been instrumental in driving sales growth for a significant majority of companies, with 68% attributing their increased revenue to the utilization of market research. This is because market research helps businesses understand and adapt to the constantly evolving consumer behavior, driven by various factors such as technological advancements, shifting societal trends, and…
Price is king, and consumers know it. A survey of UK consumers found that 66% of UK consumers prioritize price when determining what to buy. This finding is not surprising, as the dynamics of pricing play a vital role for both consumers and decision-makers. This is why 93% of CPG/FMCG industry decision-makers are already using…
The dynamic nature of today’s business environment poses numerous challenges and demands constant adaptation. Whether the challenge is adjusting to the dynamics of the VUCA world or navigating the impact of currency devaluation, the key to thriving during turbulent times lies in embracing agility. This leads us to Revenue Growth Management (RGM), which plays a…
The constantly changing business landscape demands businesses embrace a mindset of agility in their decision-making process. This means moving beyond rigid, binary thinking to more flexible approaches. About 91% of organizations are actively pursuing digital initiatives, as stated in Gartner’s findings. In fact, the adoption of AI has become a prerequisite for many organizations…
In today’s fast-paced market, businesses that can’t keep up with changing trends and consumer behavior risk falling behind their competitors as 81% of organizations already cite customer experience as a competitive differentiator. Accordingly, real-time insights are more critical than ever for success. Zerotime™ Insights is a service that provides businesses with fast insights into consumer behavior and preferences, allowing…
A recurring debate happens every time a new AI tool gets introduced. Does AI engineering create more room for inclusivity or exclusivity? This time it is about a new tool developed with the intention to empower visually impaired communities. AI is a Double-Edged Sword: Some people consider AI a threat to their jobs, safety, ethics,…